H.264 Bitrate Calculator

Resolution Preset
Width
px
Height
px
Frame Rate
fps
Motion Complexity
Static content, minimal movement, talking head with static background, simple animations
Low
Moderate movement, basic transitions, typical motion graphics
Medium
Complex animations, fast movements, rapid scene changes
High
CBR Constant Bit Rate
8.06 Mbps
VBR Target Variable Bit Rate Target
6.05 Mbps
VBR Max Variable Bit Rate Max
12.10 Mbps
Target File Size Find the CBR needed to hit a specific output size
Target Size
Duration
min
:
sec
Audio Track
Recommended CBR Video bitrate for target size
—

w × h × fps × motion × 0.07 ÷ 1,000,000 = Mbps
VBR target = CBR × 0.75  ·  VBR max = CBR × 1.5

Based on Kush Amerasinghe's H.264 for the Rest of Us (Adobe Systems),
adapted for both traditional video and motion graphics content.

While these calculations were originally developed for traditional video,
they work equally well for motion graphics content when considering
the overall complexity and speed of movement in your animations.